Growth demands infrastructure, support and most importantly innovation and vision, a quality inherent with the OBC concept since its inception in 1987. OBC Chicken has consistently kept up with the times and changing market needs to ensure “planned and future growth”

A dedicated, professional and passionate management team with more than 100 years of collective experience drives the growth, brand management and partners the growing franchisee infrastructure.
OBC realised that its competitive edge of quality, affordability and convenience was more than buying and selling chicken. It was a culture, a mix of great passionate people and the consistent delivery of our promise.

Rapid growth also placed increasing demands on innovative thinking in this aggressively competitive market to continuously keep ahead of the game

OBC buys in bulk, warehouses centrally and delivers to the stores quickly and efficiently ensures both quality and pricing … and our competitive edge. Driven and managed by our central buying division, OBC is now a major player with big brand suppliers and plays a major part in improving franchisee profitability

And the brand continues to innovate and move with the market with rapid expansion into a range of essential meat cuts and selective meat products into their meat sections … and the introduction of hot food counters with a select range of prepared meals. And to further entrench the brand quality and convenience, a range of OBC house branded, essential, products include rice, oil, yoghurts, spices compliment the range.

And the innovation does not stop there … OBC have backed their growth plan with world class business practices applied to ensure the best returns on investment for both the brand and the franchisees.

In House IT Systems measure and evaluate all stores, assessing the product ranging and recommend best possible store layouts and product allocation with immediate results and maximum value returns from every square centimetre of shelf space, better stock levels and product ranging, optimum cash flow and improved store profitability.

And to help realise the dream of a national chain, OBC have partnered with the mapping and market information experts to develop and implement a dedicated computerised mapping system of the whole of South Africa. The result: OBC are able to evaluate all current stores’ performance as well as being able to accurately pinpoint where future stores can be located with more accurate information about the markets, competitors, location and projected turnovers – with reduced guesswork