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A major, recognised brand
Founded in 1987 and franchised from 1998, OBC has established a recognised brand in this vast emergent market supported by continuous brand consistency and extensive advertising and promotional activity. Already there are OBC stores in Gauteng, North West, Northern Province, Free State, Mpumalanga, Kwa-Zulu Natal, Northern and Eastern Cape Provinces. The market is wide open with opportunities for more OBC stores.
Stop and think for a moment.
Although it was primarily the emerging market that fuelled South Africa’s boom in past years, even in recessionary times, OBC Chicken remains perfectly positioned to service this massive market by providing its consumers with an essential range of basic and diverse food offerings.
That’s where the successes are.
Even in recessionary times, OBC Chicken remains perfectly positioned to service this massive market by providing its consumers with a range of basic and diverse food offerings.
Over 50 today – and growing fast!
Why is OBC Chicken one of the fastest-growing retail chains of its type in South Africa? Because it meets a vital need – for quality chicken, private brand products and essential grocery items – conveniently positioned to the target market and at affordable prices.
OBC is all about honesty, passion, energy – and most of all – long-term vision and dedication.