TARGET THE EMERGING MARKET! It’s where the real growth is! Stop and think for a moment. What has fuelled South Africa’s amazing boom over the last few years – in property, clothing, retail and much, much more? It’s primarily the emerging market. That’s where the successes are. And OBC Chicken is perfectly positioned to take advantage of the massive growth in this market, both now and in the future. Over 75 today – and growing fast! Why is OBC Chicken one of the fastest-growing retail chains of its type in South Africa? Because it meets a vital need – for quality chicken, private brand products and essential grocery items – conveniently positioned to the target market and at affordable prices. A major, recognised brand Founded in 1987 and franchised from 1998, OBC has established a recognised brand in this vast emergent market supported by continuous brand consistency and extensive advertising and promotional activity. Already there are OBC stores in Gauteng, North West, Northern Province, Free State, Mpumulanga, Kwa-Zulu Natal, Northern Cape provinces and projected growth potential in the Eastern Cape. The market is wide, wide open with opportunities for more OBC stores. If you’d like to join the successful OBC family, here’s what we’ll do for you: • Utilise our vast, up-to-date market research data to help you select the very best location for your new store. • Supply a full service, turnkey operation including area planning, store layout, fixtures and fittings and launch promotion material for all new stores including modern, attractive exterior and in-store signage. • Extend your competitiveness through ongoing distribution support of fresh and frozen products as well as grocery items at competitive prices through our central warehouses and distribution infrastructure. • Partner your pro duct requirements through our sophisticated processing and order operations. • Advise you on best in-store layout to ensure maximum profitability from every centimetre of shelf space • Back you up with regular advertising and effective promotions. • In short, a mutual partnership from setup to the ongoing success of your store. Give us a call! OBC Chicken have a fully-fledged Franchise Development and Finance Department to assist you, including arranging finance packages for suitable candidates. An OBC Chicken store is, on average, between 400 and 600 m², and will cost approximately R2.5 million to establish. For more information, please contact us at (011) 314-8700 email: info@obcchicken.co.za