OBC Chicken and Meat combines an impressive history with a strong presence and an exciting future. Established in 1987, the brand was welcomed with open arms by its target market from day one and affectionately named Ekhaya Lenkukhu, meaning The Home of Chicken.


We now trade through over 50 stores and our range has grown to include fresh and frozen chicken, meats, fish, eggs and dry goods including an expanding range of house-branded items. What differentiate us from our competitors are not only our competitive prices but the fact that we treat our customers with respect. They in turn reward us with brand loyalty which has resulted in exponential growth in the past and creates the ideal platform for the establishment of additional stores in future. We have already secured a good number of exciting sites that will be offered to suitably qualified franchisees as they become available.


Franchising of OBC Chicken and Meat started in 1998 but it was only after the current owners took over the business in 2008 that the brand embarked on the exciting growth trajectory that took it to where it is today. Taking stock, the following picture emerges:

  • We assist with site selection and handle the complete project management function. Existing stores whose owners wish to trade under our umbrella will also be assessed.
  • Following a period of extensive training for the franchisee, we assist with staff recruitment, initial and ongoing training. This helps new franchisees gain traction quickly.
  • The option to purchase directly from the OBC Distribution Centre enables franchisees to compete effectively with branches of the large retail chains.
  • Strong advertising campaigns on social media, traditional national media, monthly pamphlet drops and regular competitions keep customer interest alive.
  • While our marketing campaigns and our attractive store design attracts a steady stream of new customers, our product range, pricing and level of service create regulars.
  • Range selection and merchandising techniques drive up basket spend. It is not unusual for mature franchisees to achieve year-on-year sales increases that are well ahead of inflation.
  • Our franchise fee structure rewards franchisees who optimise sales. (As sales increase, fee percentages decrease.)
  • The OBC Group’s standing as a model franchisor was recognised by FASA who named us Franchisor of the Year 2015.

    Should you want to become part of the OBC Chicken and Meat family, are passionate about retail and customer service, prepared to be a hands-on operator and able to support an investment of about R5 million we want to hear from you. Please complete the on-line application form and submit it to us for evaluation. Should a successful match appear to be likely, we’ll invite you for a no-obligation discussion and show you around a few of our stores. As a next step, we’ll ask you to sign a confidentiality undertaking before we provide you with copies of the disclosure document and the franchise agreement. We’d also welcome your request to work in one of our company-owned stores for a few days so that you can get first-hand experience of what your new career will be like. Subject to a suitable site being available in your area of choice and after the prescribed cooling-off periods have passed, an intensive training period begins during which your very own store will be readied for trading by our operations team. In our experience, you could be the proud owner of an OBC Chicken and Meat store within four to six months after first making contact. Our marketing manager, Robbie Capazario, will be pleased to provide further information. Call him on 082 3377747.


    Hello there. It’s our pleasure to introduce you to OBC Chicken. We’re one of South Africa’s fastest growing retail brands, with a mission to support the low to mid market sector by providing quality, affordability and convenience.

    While we don’t like to fluff our tail feathers too much, our story is one we’re really quite proud of. You see, in 25 years OBC Chicken has grown to a network of over 50 stores and a solid foundation is now ready for rapid nationwide expansion. We did it by thinking about the everyday needs of ordinary South Africans. Positioning OBC stores strategically near to mass market communities and transport nodes, we offer convenient access to frozen chicken, fish, red meat, processed meat and other essential grocery items to a growing market.

    It’s taken hard work and dedication, but today we’ve succeeded in establishing a foothold in almost every region. With stores in Gauteng, North West, Northern Province, Free State, Mpumalanga, Kwa-Zulu Natal and the Northern Cape Provinces. Bringing success and attracting foot traffic to communities and centres wherever we go.


    The pride we take in the quality of our food is echoed in the care we take with our brand. A proud FASA member, we’ve invested in our success through sustained, effective advertising and painstakingly built one of the most recognised and well-loved names within this segment. This is part of the reason that OBC Chicken has become the tenant of choice in the chicken and meat segment.

    This is part of the reason that OBC Chicken has become the tenant of choice in the chicken and meat segment. In fact, many stores that undergo conversion to OBC, experience an overnight uptick in trade immediately after the OBC branding goes up.

    Wherever people love good food, they love OBC.


    At the heart of the OBC success story is a set of strong family values, coupled with a powerful business model and a well-established brand.

    We offer smaller store owners the benefits of belonging to a large retail group, with all the advantages that brings. Including bulk-buying, reliable, consistent deliveries, competitive pricing, aggressive marketing, access to finance and auxiliary services such as cash collection services, as well as more competitive group banking fee structures and group assurance products.

    In our time, we’ve grown into a self-contained and efficient franchise operation. Providing a core range to the franchise network through 2 distribution centres and a dedicated delivery system. Ensuring all our shelves are always stocked with the products our customers crave.

    It's a model that has fed our success for decades and helped us grow to more than 50 stores nationwide. Not only do we nurture our quality and our products. We nurture the entrepreneurial spirit of South Africa's hard-working people. Enabling smaller store owners to compete with larger chains and achieve their business dreams.


    In the retail game, success is measured in shelf space. Stock-outs and other setbacks can severely hamper any store’s prospects for success. Customers who don’t find what they want, simply don’t come back.

    OBC has put supply and distribution at the core of our business model. Ensuring that our nationwide footprint of stores always has access to the products their customers crave.

    We buy in bulk to secure competitive prices. We consistently maintain optimal stock levels in our two highly optimised distribution centres and we operate a dedicated fleet of trucks serving our stores daily.

    This distribution support structure ensures that stores can limit stock levels to a 5 day supply, secure in the knowledge that our much loved products are always within reach of a hungry population.

    This system eliminates much of the complexity for store owners who no longer need to place many orders from different suppliers. Apart from a few items such as Dairy and processed meats, which are obtained from outside suppliers, most of our core products can be ordered through head office. Store owners place with one call and products arrive via one or 2 deliveries.


    Our cold storage centre stocks and supplies perishable products. This centre maintains the freshness and quality of products such as chicken, meat, fish and cheese, ready to deliver to stores on demand. Which means we can take advantage of local or imported opportunities as they arise.


    The Dry Goods Centre stocks a wide range of groceries ranging from rice, oil, and baked beans to many other South African daily essentials.


    The OBC operations team has overseen the successful establishment of over 50 stores. Mastering the art of taking willing entrepreneurs to thriving OBC franchisees via the shortest route possible.

    Decades on the front line of the retail game have taught us the best practices in countless retail touch-points. From optimised store layouts that lead customers to the products they’re looking for, to accounting and management issues. We give entrepreneurs the tools to ensure their success.

    Every new franchisee receives everything they need to get set up and get up and running from the word go. From shop fitting and merchandising, to computer system installation and on-site training for all staff and managers, OBC provides the support that will give new store-owners the best chance of success regardless of their experience in the retail environment. 


    Once operational, OBC provides excellent day-to-day support for all our stores. Our operations team will assist franchisees with ongoing advice and expertise in terms of store management and merchandising.

    Our head office provides IT support to ensure the critical point of sale and stock control systems remain online and stable. And of course, our distribution system is optimised to keep shelves stocked with the products that keep customers coming back for more.


    In addition, OBC has laid out strict quality standards to safeguard the reputation of our stores and the quality of our goods. We conduct regular quality inspections to ensure stores are up to scratch in terms of cleanliness and hygiene levels. A factor which is vital to an operation handling perishable food goods.

    We ensure all our stores are laying out correctly and that products are packaged, displayed and merchandised according to our guidelines. If any of our stores fails to meet our standards, the operations team will assist them to get back on track.


    Finally, as an established retail group, we offer franchisees the advantage of a large well-resourced support structure. This depth of resource that means stores can enjoy unlimited growth. As our stores grow, we grow with them and help them retain the values that make the brand what it is, no matter how big they get. what is is, not matter how big they get.


    OBC’s range of house brands has grown to encompass many of South Africa’s most sought-after products, which we are able to provide at a lower price point than other premium stores.

    By paying particular attention to quality and consistency, OBC has built a strong reputation of our own brands. By maintaining control over the product, we are able to deliver the same quality year in and year out.

    Not only do our products compare favourably to the most well-established branded products, but they are more affordable for our customers. Which keep customers coming back to our stores. Building trust and loyalty among our customers. These products serve to add value to our. Most importantly, they carry our name into the homes of South Africans country-wide. Reinforcing our message and turning OBC into a household name for our vast target market.


    A strong brand is always fed on a healthy diet of brand building awareness and effective promotion. OBC maintains a very strong presence in the mass market segment, thanks to decades of effective, consistent advertising and promotional activity

    Through 25 years of marketing the OBC brand, the marketing department has fine tuned its activities to ensure maximum exposure. Continuing to build a stronger brand through flyers, newspaper adverts, storefront signage and other promotional activities. OBC currently prints and distributes in excess of 1 million leaflets per month through our distribution partners. Carrying our offers directly to the consumer.

    To meet the marketing needs of our stores, OBC has established an in-house design department manned by an experienced team who understand the OBC brand. This department has the expertise and experience to help store owners to develop their own promotional material, branding and advertising campaigns. Assisting franchisees to build their brands and drive sales.

    The results speak for themselves. Today, OBC stands as one of the most recognised brands in the lower end of the market. OBC’s brand values of consistency, competitiveness and convenience are well-entrenched in the minds of consumers.

    In fact, the OBC name is so well-respected that many stores who undergo conversion to an OBC franchise experience a remarkable increase in sales overnight. This is testament to the trusted name that OBC has become.,

    For further information regarding the OBC Group contact Robbie Capazorio on:

    Tel.        0861 OBC OBC (622 622)
    Cell.      082 337 7747
    E-mail.  robbie@obcchicken.co.za